Any company that has survived for years now has definitely made multiple revisions on their marketing strategies and operations. Today, technology plays a major role in any business no matter what its industry is.
Technology will and Always be a Part of the Formula
In fact, companies or organizations that neglect the advancements in technology are challenged on how they’ll stay relevant in their respective niches and market.
Keep in mind that no industry is impermeable to developments brought by technology.
On the other hand, there are industries that are slower to adapt than others to be able to feel the influence of these revolutions. Unfortunately, the food industry is among the industries that lag behind others when it comes to innovations and developments. It’s plagued by growing number of angry customer base and archaic practices.
Rich Naha, the CEO of Froozer or a company that utilizes technology to its fullest capacity is now becoming one of the pioneers in food industry that uses technology. They have created a technology that enables them to quickly freeze vegetables and fruits, blend them together and then, package them in its purest form. Now, try to imagine if other companies and business entities will follow and apply it to natural diuretic foods and other food products. Just think of the added value it brings.
Also according to Rich Naha, the following are trends that’ll play a big part in food industry in the following years.
Technology Driven Accountability
In the past several years, brands can get away in misleading consumers with clever and erroneous labels as well as copywriting. But the game is completely different now. We have smartphones and social media that made people more aware of their surroundings. These two are used sparingly to get info regarding the harmful effects of some ingredients, how things are made and source of product. This level of interconnectedness demands accountability and precision from food giants.
Research Changes the Conversation
Technology made it possible for researchers to discover brand new things that change our notion of nutrition.
Big pool of data reveals that potential consequence of some foods that food experts and scientists didn’t understand before. Because of this, the FDA has been forced in recent years to release updates on what foods we think and believe is healthy.