Some e-commerce platforms are staying ahead of old and new competitors by integrating Augmented Reality to give consumers, better online shopping experience.
Initially, an e-commerce website was initially seen by physical store owners as a temporary solution while weathering out the disruptions caused by the COVID-19 pandemic. However, the prolonged health crisis, the resulting economic recession and other extraordinary occurrences that transpired thereafter, have convinced them that they have to make e-commerce a permanent solution.
While many online shoppers are not too keen on buying items without first trying them on for size and fit; or at the least imagine how they actually turn out, e-commerce websites can now provide the solution by integrating Augmented Reality (AR).
That way, online shoppers will be able to try on apparels, or place objects in their own environments. All they need to do is to superimpose 3D digital representations that can provide them realistic visualizations of how they will appear in it, or with it, in the real world.
E-Commerce Solutions Providers with AR Features
Currently, Amazon and IKEA now have AR tools that enable their shoppers to virtually place home improvement items in their respective environment. Online shoppers can have a look-see on how a potential purchase will turn out before making a final choice, and decision to buy. As e-commerce solutions providers, these two giant online outlets simply offer digital spaces to sellers, manufacturers and distributors by enrolling their brands under a managed online selling system.
Shopify, an e-commerce platform provider introduced a 3D Warehouse app In anticipation that a multitude of entrepreneurs will be looking for a technology provider who will help them build an online store quickly and efficiently.
The new feature enables merchants to upload 3D Models of their products, which they can link to Shopify’s AR or Virtual Reality (VR) technology. However, the 3D product models should meet the standards required by Shopify’s AR and/or VR modules.